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Three Blithe skincare bottles featuring purple, orange, and green tones with product labels for Purple Berry, Citrus & Honey, and Green Tea formulations.

Blithe

Blithe Cosmetics, established in 2012, has swiftly emerged as a powerful force in the Korean skincare industry. Renowned globally, Blithe appeals to those who seek cutting-edge and effective skincare solutions. Known for its signature products like Pressed Serums and Splash Masks, the brand's innovation was highlighted in beauty vlogs and reviews around 2017-2018, gaining it widespread acclaim. Anchored in the core values of innovation, urban elegance, and a commitment to natural ingredients, Blithe embodies the spirit of the modern urbanite. Each product is designed with the busy city dweller in mind, emphasizing efficiency without compromising on effectiveness. Blithe believes in the transformative power of skincare, aiming to empower urban women by enhancing their natural beauty and well-being amidst the bustling city life. Blithe's distinctiveness lies in its innovative product development and multi-purpose formulations, which streamline skincare routines while offering unparalleled benefits. The brand prioritizes responsibly sourced natural ingredients, ensuring that its products are both gentle on the skin and environmentally thoughtful.

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