BARULAB was born from a deep dedication to skincare research and innovation, reflecting a 20-year journey of expertise. The name “BARULAB” combines the Korean words "Baru-da" (meaning "to do right") and "Laboratory," symbolizing the brand’s mission to correct bad skincare habits and provide effective solutions. With two decades of continuous research, BARULAB has earned a reputable place in the K-beauty industry. Signature products like the Black Clay Mask, Cleansing Foam, and the Clean Vegan Mask range have garnered praise from skincare influencers and consumers alike. At its core, BARULAB values commitment to research, safe and effective ingredients, and a customer-centric approach. These values drive the brand to educate consumers on healthier skincare habits, empowering them with products that show lasting results. The mission of sharing the "BARULAB way" globally underscores this dedication to promoting long-term skin health. Known for its innovative product development, BARULAB combines active ingredients such as volcanic ash, charcoal, and vegan-friendly components to create effective skincare solutions. The brand’s vegan and eco-friendly options, like the Clean Vegan Mask series, are highly demanded and reflect a commitment to sustainability and the use of natural and safe ingredients. Though specific awards are not mentioned, BARULAB's popularity and high customer repurchase rate signify strong market recognition and trust. The absence of an official tagline is supplemented by the brand’s mission: to educate and provide healthier skincare solutions with effective, safe, and sustainable products. Embrace the promise of BARULAB for healthier, rejuvenated skin.